Don Ressler and his Just Fab partner, Adam Goldenberg have been friends since 2001. Both, Ressler and Goldenberg have had previous experience starting up their own businesses before founding Just Fab. Mr. Goldenberg founded his first company, Gamers Alliance, at only 15-years-old. He was just out of high school when he sold the business to MySpace parent company, Intermix Media. Goldenberg dropped out of high school to accept the vice presidency at Intermix when he was still in his teens. It was there that he met Don Ressler who founded Fitness Heaven in 2000 and sold it to Intermix in 2001. Don Ressler and Adam Goldenberg decided to found Alena Media that’s a company in 2006 after a news corporation had acquired Intermix in 2005.
Alena Media sold intelligent beauty care. Goldenberg and Ressler are behind the highly successful Hydroderm that tones the skin and reduces wrinkles. They also created Dermstore, Sensa, and Brand Idea that eventually became Intelligent Beauty. By March 2010, Ressler and Goldenberg founded Just Fab, an online company that sells, boots, bags, dressy sandals, shoes, jewelry, and clothing. The online fashion store has a membership of $39 per month unless the member decides to skip a month. Members get special discounts. Members can cancel their membership anytime without penalty. In 18 months, the membership has grown to 4 million members. In 2011, Ressler and Goldenberg had hired 36-year-old Kimora Lee Simmons to be the President and Creative Director of Justfab. Matrix Partners gave Don Ressler and Goldenberg $33 million to help start Just Fab. Just Fab is celebrity endorsed by such celebrities as Avril Lavigne and beauty experts Elle and Blair Fowler.
Don Ressler and Adam Goldenberg also own Fabletics, an atheltic store, also owned by actress Kate Hudson. In three years the store has become physical buildings and will be growing and growing across the country, little by little as time goes on. Ressler and Goldenberg also own FabKids and Shoe Dazzle.
Don Ressler and his wife, Ginger are very fond of fitness. Through Ressler’s many business endeavors, he had gained quite a reputation that had attracted the attention of Kate Hudson who wanted to meet Don Ressler and discuss how he could help her athletic clothing business. Fabeltics began as just an online athletic store that has grown to physical buildings and there is no stopping this business. Kate Hudson is growing quite a nest egg. Source: http://ecommerce-news.internetretailer.com/nav/tags/donressler/0