Guidelines to Content Marketing According to Jose Borghi of Mullen Lowe Brazil

Jose Borghi is the current President and Co-CEO of Mullen Lowe Brasil. His sister invited him to attend a presentation of the advertisements that won the so much praised Cannes and that is where he developed an interest in the advertising industry. Borghi joined the Catholic University of Campinas and studied Advertising. Borghi has over 25 years of experience in… More →

Jose Borghi: Difference between Content Marketing and Inbound Marketing and How to Leverage Them

Nowadays, companies seem to be relying a lot more on marketing and advertisements as a way to generate sales and create awareness on new products or services. Good advertisements and marketing are dependent on content that will be put out there and the message they want to send. Many advertising companies have perfected the art of when to use content… More →

White Shark Media Is A Top-Tier AdWords Company

Google AdWords is a marketing service that drives in traffic by displaying ads at the top of search engine pages. AdWords is a little bit different than search engine optimization methods in that it drives in traffic through automated advertising means, and requires a little more expertise to create effective ads. If you’ve tried Google AdWords and don’t feel that… More →